Axel Kedenburg
Senior Advisor

Axel Kedenburg
Customer orientation and the will to fulfill real needs create success.

#Bicycleindustry

Axel Kedenburg has more than 25 years of professional experience as CEO in founding and managing internationally active companies in the bicycle and mobility industry and has played a key role in their development and expansion. Kedenburg has left a remarkable footprint in the industry. Axel Kedenburg currently also supports internationally active companies in the bicycle and mobility industry in his role as Executive and Advisory Board Member. He contributes his comprehensive industry know-how and his strategic intuition for transformations and global market requirements and supports companies in growth phases, strategic transformations and the optimization of their market presence.

his experience

  • Co-founder and CEO of Bergamont GmbH

  • CEO of Electra Bicycle GmbH

  • Europe CEO in the TREK Group

  • Advisory and Executive Board Member in various bicycle and mobility companies

  • Consumer goods, retail & e-commerce

  • Leadership

  • Strategic consulting

  • International expansion

  • Branding

  • Corporate culture and values

  • Restructuring and turnaround

  • General Management

  • Leadership development

  • Process optimization

  • Personnel development

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