RESTRUCTURING AUTOMOTIVE

MUNICH
JUL 2025

The seventh and final stop of the
KEYPLAYER-ROADSHOW 2025:
“Restructuring in the
Automotive Supplier Industry”

Insights from our
panel discussion

    Structural challenges and strategic perspectives for the German automotive supplier industry

    // China as an accelerator – but not for everyone
    A key topic of the discussion was the growing importance of the Chinese market – and the opportunities and risks this creates for global suppliers. New growth dynamics are currently emerging in China at breathtaking speed. The market is characterised by radical process optimisation, a reduction to the essentials and a strong hustling mindset: if you cannot keep up, you fall behind.

    For many European mid-sized companies, however, these conditions are hardly transferable. In some cases, processes there are more than 50% faster than in the EU. Suppliers that cannot prove their competitiveness in the Chinese context risk being left behind. At the same time, China is facing increasingly ruinous price competition, which is likely to lead to a near-term consolidation of the OEM and supplier landscape.

    Global players are already responding: in the US and Europe, standalone China units are being established that operate independently of the core business. But here, too, one principle applies: market access is only worthwhile if the product, the pricing and the local presence are right.


    // Transparency is the new currency
    One of the most pressing issues, especially in the mid-sized supplier sector, is the lack of transparency. Many companies do not know which vehicles, models or markets their components ultimately end up in – and therefore also do not know what impact these products have on their own performance.

    This lack of transparency becomes a problem at the latest when it comes to financing new investments or restructuring measures. Banks and capital providers demand clear facts – yet these are often lacking. Transparency is the key to backing the “right horse” strategically: those who do not know today which OEMs will be the winners tomorrow are making decisions blind.


    // Leadership culture and mindset: the silent competitive disadvantage
    The cultural and structural deficits of many European companies were addressed just as clearly. While in China, as well as in other countries such as Switzerland, commitment, discipline and speed are regarded as a given – think 45+ hour weeks and weekend work – companies here are increasingly lacking role models in management, a lived performance culture and a clear commitment to entrepreneurial responsibility.

    External consultants are increasingly taking on operational tasks because internal capacities or the willingness to execute are lacking. This development is not only costly – it also reflects a dangerous detachment from the company’s own core business.

    The political dimension also came into focus: the new German AI Act was discussed as an example of missed opportunities – instead of boldly promoting new technologies, they are being regulated before they can fully develop. And while China is investing strategically, the EU lacks a clear master plan for industrial future viability.

    // Changing market structures: overcapacity, uncertainty, pressure
    The economic reality is harsh: in recent years, often still during the COVID period, many companies built up capacities that are no longer needed today. The result: site closures, overcapacity, rising fixed costs and a structurally fragile business model.

    The combination of high volatility, rising capital costs and uncertain sales volumes means that margin and risk are no longer in any reasonable proportion. As a result, fears of insolvencies are increasing significantly – yet even here, there is a lack of structure: insolvency proceedings are lengthy, costly and inefficient. Buyers are hard to find. At the same time, many companies lack the necessary experience in dealing with such exceptional situations.

    M&A and strategic partnerships often remain the only option – but these steps require courage, insight and determination. Too often, companies have to be “protected” from their own owners when necessary decisions are not being made.


    // The OEM-supplier relationship under review
    Another important topic was the question of how OEMs and suppliers can work together more effectively in the future. Positive examples such as Toyota show how partnership-based thinking can work along the value chain: instead of top-down pressure – shared objectives, shared risk and shared reward.

    The industry is facing a key question: which suppliers will remain? Early alignment among OEMs is essential in order to shape this selection process constructively – rather than reacting when it is already too late.


    // Thank you & outlook
    We sincerely thank all participants for their time, openness and trust in addressing critical topics as well within a protected setting.

    Once again, our event series has shown that the need for orientation, exchange and reliable impulses is great. And the Roadshow proved to be a format that met this demand.

    That is why we will continue the KEYPLAYER Automotive Roadshow in 2026 – with further stops in various cities across Germany.

    In addition, in September 2025 we will host a compact, interactive webinar on the topic: Automotive Roadshow 2.0. There, we will deepen the themes gathered during the Roadshow, highlight new perspectives and enable digital exchange – for all those who were unable to attend the in-person events but still want to be part of the discussion.

    Ihr persönlicher Ansprechpartner für die KEYPLAYER X CHANGE ROADSHOW AUTOMOTIVE 2025

    Alexander Kujumdshiev
    PARTNER & DIRECTOR AUTOMOTIVE
    DRAG
    CLICK